Where Marketing Meets HR to Build a Talent Advantage and Winning Culture

Employment Value Proposition - Click to play sample clip

Program Description: Effective human capital management can be an organization’s most significant competitive advantage. Through this challenging economic climate employers have been forced to confront harsh realities around image, reputation management, cost containment, employee engagement, productivity, and in many instances source new critical skills to evolve the business. Meanwhile the pace of technology and innovation has dramatically alterted the way we connect, communicate and collaborate in the workplace.  HR and Leadership practices are requiring more strategic communication and marketing acumen to achieve a true talent advantage.

Central to effective Talent Management is the Employment Brand. This is the process of creating an identity and delivering a meaningful work experience. This keynote address will review the steps, and strategic considerations necessary to develop and sustain an effective Employment Brand. Ryan will challenge conventional thinking with emphasis on innovative and strategic approaches to attract, retain, and engage the talent needed to deliver on the business strategy.

Organizations preparing for the future know the ultimate throttle on growth and success isn’t just about markets, technology, and innovation. In fact, there is one critical consideration above all others: the ability to get and keep enough of the right people.